Saturday, November 5, 2011

MeStro for the Entrepreneur

A lot of us who consider ourselves "Foodies" dream of starting our own restaurant. In fact, one of the founders of MeStro was actually trying to open an Asian Fusion Bistro when the ridiculous economics of restaurants dissuaded him. That's been one of our major drivers behind the MeStro concept - to enable restaurant entrepreneurs ("restaurateurs") with a zero-risk way to test their food in the market!

So how is a MeStro so much better for budding restaurateurs over starting a restaurant? Well, first off, starting a restaurant takes a LOT of capital. Forbes actually wrote an article where they estimate (click here for the article) the startup costs of the average restaurant to be $100,000 to $300,000 dollars! We love our cooking, but it's hard to say that we love it enough to take a $300,000 dollar risk on it! In addition, the amount of costs is just a headache - you have staff, licenses, supply chain, insurance, etc.


Now, after this massive expenditure of capital, restaurants must make back the money in spades right? Wrong. According to Forbes, "if you end up clocking 5% profit margins, pat yourself on the back". Think about how ridiculous that is - say you have $100,000 dollars in revenue one year (5000 meals at $20 a meal, meaning that you have 14 customers every day!), you'll only make $5000 after you pay your expenses.

Let's compare this to a MeStro. Startup costs? None. Staff? None. Rent? Whatever you already pay for your home/apartment. Supply chain and logistics challenges? Only the difficulty of driving to the local grocery store.

We think it's amazing to see how MeStro can enable budding chefs and restaurateurs. With MeStro, all you need is an idea and a frying pan!
MeStro is getting really close to launch, and we can't wait to see all of you at the dining table.



Sincerely,                                                                                                    
The MeStro Team


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